The Mustang Has Arrived

Livingston Lures – the brand behind the innovative EBS baitfish sound technology – is going great guns in Europe.

Livingston Lures – the brand behind the innovative EBS baitfish sound technology – is going great guns in Europe. Erick Arnoldson (below, left), its VP of Operations, reveals the secrets of its success and how you can get on board.

Sound Over Scent: How Livingston Lures’ Lobster Callers Are Reshaping Commercial Fishing

Sound Over Scent: How Livingston Lures’ Lobster Callers Are Reshaping Commercial Fishing

Livingston adds healthy dose of rebellion to vibrant Mustang colour collection

Freedom, strength, power and a healthy dose of rebellion are the essence of the Mustang range of baits.

Livingston Lures Kraken Crowned Lure of the Year

Muskies on a Budget

Musky Lure Color?

Choosing the “right” color musky lure is an age-old question that keeps getting more and more convoluted as each winter brings forth an onslaught of new and custom colors. And without question these custom and new colors come with the promise of amazing results attached. While it might sound jaded, I have always asked what I feel to be an obvious question “If these custom color are so great, wouldn’t they make them all year long?”

Livingston Lures Magnus

I am proud to announce my new lure the Magnus from Livingston Lures.

You Can Call Him ‘Big Bass Randy’: Howell Makes History By Landing Two Giants

So, how does it feel to catch a giant bass…on back-to-back days?