Rick Clunn’s recent time on the water in Louisiana reinforced something he has believed throughout his career. The best way to understand a lure is not by what is said about it, but by what it does under real conditions. Fishing a highly productive fishery with multiple anglers gave him the opportun
Steve Herbeck and a Life Built Around Muskies and Livingston LuresAsk Steve Herbeck how important musky fishing has been to his life and the answer comes fast and honest. He has never really had what most people would call a real job. That line gets a laugh, but it also tells you everything you need
Spring Musky Fishing with the Titan JuniorBy Steven Paul, Musky and Pike ExpertSpring musky fishing is not about forcing the issue. It is about understanding where fish are at physically and adjusting your approach to meet them there. Post-spawn muskies are in recovery mode. They are feeding, but th
Out on the open ocean, there are lures that work… and then there are lures that flip a switch. According to Robbie Jansen, the Livingston Lures Big Poppa falls squarely into that second category.Fresh off a trip where dolphin were aggressively tracking and crushing topwater, Robbie didn’t hesitate w
Tiger muskies are built to break rhythm. They are a hybrid of musky and pike, but they do not behave like either one cleanly. They are aggressive, opportunistic, and often positioned to take advantage of whatever is easiest in the moment. That is the key. You are not matching a hatch. You are forcin
Understanding the Spring Bass Cycle: From Pre-Spawn to Post-SpawnSpring is the most dynamic and misunderstood period in bass fishing. It is not a single phase but a progression driven by biology, weather, and timing. To consistently catch fish during this period, anglers need to understand what is h
Spring Fishing: Targeting Shallow Water for Multi-Species SuccessSpring fishing is defined by one simple shift: life moves shallow. As lakes shake off winter, the warmest water in the system becomes the focal point, and that almost always means shallow structure and cover. South-facing bays, protect
The Livingston Lures Viper 6: A Springtime Multi-Species Lure for Trophy Bass, Musky, and PikeWhen the water warms up and fish start moving shallow in spring, the Livingston Lures Viper 6 becomes one of the most effective lures you can throw. This 6-inch glide bait is built to target trophy bass, mu
SPRING WALLEYE FISHING: ADAPT OR FALL BEHINDSpring walleye fishing is built on instability. Water levels rise, stall, and fall back. Clarity shifts overnight. Temperatures creep forward, then reset with the next cold front. It is a season that punishes assumptions.The mistake most anglers make is fi
Rick Clunn Collection Launches at Livingston Lures11 Tournament-Proven Lures Built on Sound, Science, and Legendary PerformanceLivingston Lures is proud to announce the official launch of the Rick Clunn Collection, a lineup of 11 high-performance fishing lures personally tested, refined, and endorse
Menace for Early Season MuskiesWith musky season only weeks away, anglers in the know are already thinking about tactics. Targeting the warmer waters found on the north side of lakes and using downsized bucktails and rattle traps has long been the accepted dogma of post spawn musky fishing. While th
Livingston Lures Releases The BansheeAdvanced Muskie–Pike Crankbait with Variable Weighting and Tuned WanderSAN ANTONIO, TX — March 3rd 2026 — Livingston Lures announces the release of The Banshee, a high-performance muskie–pike crankbait designed by acclaimed musky angler and lure designer Steven P
Livingston Lures Releases The CritterPrecision Downsized Muskie and Pike Lure Built for Pressured Fish, Cold Fronts, Early Season Patterns, and Forward-Facing SonarSAN ANTONIO, TX — March 3rd 2026 — Livingston Lures announces the release of The Critter, a compact, high-performance muskie and pike lu
Livingston Lures Releases The MenaceCompact Rubber Muskie Jerkbait Built for Shad Systems and Forward-Facing SonarSAN ANTONIO, TX — March 3rd 2026 — Livingston Lures announces the release of The Menace, a versatile rubber muskie and pike jerkbait designed by acclaimed angler and lure designer Steven
Dialing In When Conditions Are UnfamiliarBy Rick ClunnEvery angler eventually faces the same challenge. You launch the boat on unfamiliar water, or the conditions look nothing like they did the last time you were there. The weather shifts. The fish seem disconnected from structure. Patterns that nor
Livingston Lures RachelThe suspending crankbait that fishes like a jerkbait when muskies will not commitIf you have ever had a muskie follow a bait all the way in and refuse to eat, you already understand the problem. You can see the fish. You know it is interested. But it will not convert. That is
Suspended Tigers How to Target Open Water Tiger Muskies with PrecisionTiger muskies are not built to live small.In big reservoirs and natural lakes, especially those rich with pelagic forage like shad or cisco, mature tiger muskies abandon traditional structure and roam open basins in suspension. No
Winter Fishing and Forward Facing SonarCold water and winter weather push fish of all species deep. Bass, muskie, pike, and walleye slide into their cold season haunts as water temperatures plunge. That shift makes locating baitfish and the predators shadowing them far more challenging than simply p
Kent Brown and the West Coast Bass Fishing LegacyFrom Demo Tanks to Delta Legends, the Stories That Built a RegionWest Coast bass fishing has always felt a little different.Different fisheries. Different personalities. A different kind of grind.And if you want to understand how it all evolved, from
How Planer Boards WorkIn trolling, positioning is everything. Planer boards are not about adding more gear to your spread. They are about controlling where and how your lures run, making them the difference between failure and success.Planer boards use the forward motion of your boat, whether powere
Rick Clunn’s Winter Bass Fishing Strategy ExplainedRick Clunn’s winter bass fishing approach centers on three core principles: fish vertically, extend the pause, and keep the bait above the fish. Rather than covering water horizontally, Clunn isolates depth on creek channel swings and steep structur
Rick Clunn and the Power of the Pause: Why Livingston Lures Match a Legendary MindsetRick Clunn is one of the most influential figures in the history of bass fishing. A four-time Bassmaster Classic champion with more than five decades of competitive experience, Clunn is known not only for winning to
Denny Brower on Fish Tales: The Real Story Behind Pitching, Flipping, and Tournament Level Boat ControlFish Tales with Byron Velvick is built on one simple promise: real talk, real tactics, and the stories that actually shaped modern bass fishing. In this episode, Byron sits down with longtime frien
Winter bass fishing is not for everyone. Most anglers pack away their gear long before the cold of January arrives. While choosing to sit winter out until spring may be comfortable, anglers who do, miss some serious opportunities. For those willing to endure the cold and put in the work, the rewards